By creating digital PR campaigns that do more than drive brand awareness, they demand audience engagement in the right places and generate high-quality backlinks to boost your search engine visibility.
Reachology’s digital PR services are delivered by a powerful mix of 35 SEO specialists, digital PR experts, former journalists and talented content creators.
We are a true “hybrid” search optimised digital PR agency that guarantees mentions on relevant media and high quality backlinks to assist with your SEO goals.
Our team of digital PR specialists provides creative digital PR campaigns across retail, financial services, fintech, manufacturing, public sector and not-for-profit, B2B and B2C companies from start-ups to FTSE-listed corporates.
Our creative ideas are built on the credibility of traditional PR with the added firepower of the best SEO knowledge to push your company to the top of the Google rankings. We can manage every aspect of your digital content and technical SEO.
We gain high-level links from relevant coverage to drive traffic and sales and boost overall brand awareness. The backlinks are assessed and then reported to you as they land using our Q-Flux formula.
We are 100% results-driven and will agree on clear goals with you for every campaign. We measure success using two primary metrics: Q-Flux and ReachScore. We’re different to other agencies, as we guarantee results and work until we achieve these.
Our campaigns deliver the credibility that traditional PR techniques provide, but with the added firepower of authoritative links and intelligent SEO that builds rankings and generates relevant traffic.
All of our links are 100% earned - we never pay for any backlink placements.
We’ll deliver links and coverage to the agreed metrics, and we’ll continue working until we do this, at no extra cost.
We’ll refund your fee with no fuss if we miss your agreed minimums within the agreed timeframe (using our easy-to-understand Q-Flux and ReachScore metrics).
Digital PR uses traditional PR skills in a digital environment, with the aim of getting increased coverage from web publishers, search engines and social media platforms.
A lot of things are different between traditional content and our disruptor-form recipe of digital PR services. Traditional PR secures key media coverage on TV, print and radio, whereas digital PR includes social media, websites, video and SMS. Content marketing focuses on getting stories out to bloggers and influencers, but these placements can return poor-quality links or sites on which Google doesn’t look favourably. Digital PR uses a combination of traditional PR methods and content marketing techniques that improve organic search engine rankings by generating quality backlinks, increase social media visibility and influence and build brand awareness.
Digital PR can give brands access to huge numbers of targeted people cost-effectively. One piece of content can be repurposed for various platforms, meaning your audience can be reached on their preferred social media account or website. Digital PR is perfect for brands wanting to improve their brand reputation, social reach and SEO.
Google is regularly upgrading its algorithm to understand which links produce the best search results, and not all links are equal. By earning the kind of high-quality backlinks Google loves, you will be rewarded with levels of visibility that can be a game-changer, especially for sites in competitive sectors.
Digital PR can work for most businesses, and you could argue that the cost of not promoting your business could be higher than investing in a PR service. Realistically, a budget of £2000 per month is needed to get started (but please contact us to discuss, as it can vary).
That depends on your current needs. Got a new product to launch? Then make a splash with a daring campaign. Looking to build authority in a niche? A monthly retainer where we hunt valuable opportunities to showcase your expertise could be the way to go.
No, but we can offer a discovery call to understand the opportunities and what investment is needed. We value your time as much as ours. Excellent PR is founded on a deep understanding of the companies that leading agencies like Reachology work with. The time it takes to develop knowledge and appreciation of a brand requires 100% buy-in from our clients, and a short, free trial can't facilitate that.
Digital PR campaigns often return better value 'link for link' than standard link building services. Traditional link building focuses on guaranteed numbers of links and target metrics, which offers a measure of certainty and is quantifiable. Depending on which company you use, links they provide are often from similar sources, and within quite basic content, so they may be ignored by Google. Conversely, digital PR earns links from a set of targeted sources by approaching influential websites and journalists with higher-quality content that can be interactive or data-driven. This strategy results in backlinks from various sources, including high-, medium- and low-authority sites that are all relevant, creating a more organic backlink profile.
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