Creative, search-optimised digital PR agency delivering top-tier, relevant links.
Revolutionising digital PR with affordable campaigns that drive engagement and generate relevant, high-quality backlinks.
Campaigns cost £4950 (no contracts)
Guaranteed average 10 top-tier links
Our digital PR team score regular
coverage on...
Boost your SEO visibility and brand reach with original digital PR
campaigns that get you featured on powerful, trusted titles.
Creating brand awareness and search visibility
Our digital PR campaigns drive audience engagement and generate high-quality backlinks, boosting your search engine visibility and online presence.
A "hybrid" SEO-trained digital PR agency team
Reachology’s digital PR services are delivered by a powerful mix of SEO specialists, digital PR experts, former journalists and talented content creators.
Guaranteed results through white hat, organic SEO strategies
We are a true "hybrid" search optimised digital PR agency that guarantees mentions on relevant media and high quality backlinks to assist with your SEO goals and organic visibility.
Earned link building
Our digital PR campaigns will help you secure regular backlinks from trusted, relevant websites and contribute to better organic search engine rankings.
Thought leadership
By securing coverage in high-profile, relevant publications we will build authority and trust with your audience and Google. This will attract customers and help with SEO.
Reactive PR (Newsjacking)
Our digital PR specialists will keep tabs on your sector and react to opportunities for more backlinks and targeted coverage. Right place, right time, right message!
We use our proprietary PR focused metric
Q-Flux, to report SEO and brand-reach performance.
We use innovative methods to solve the eternal problem of measuring digital PR performance. By combining SEO metrics such as Moz DA and Ahrefs DR with relevance and traffic scoring we have created a reliable method of quickly assessing the return on your PR spend.
A results focused
Experienced PR agency
Our team of digital PR specialists provides creative digital PR campaigns for retail, financial services, fintech, manufacturing, public sector, and not-for-profit, B2B, and B2C companies, from start-ups to FTSE-listed corporates.
Digital PR + SEO =
powerful hybrid service
Our creative content ideas are fuelled by traditional PR skills with the added firepower of the best SEO knowledge. We can push your company to the top of the Google rankings and generate more organic traffic.
100% earned
relevant backlinks
We gain authority links from relevant site to drive traffic and sales and boost your overall brand awareness. The backlinks are assessed and then reported to you as they land using our Q-Flux formula. Our link targeting focuses on relevance unlike many digital PR services.
Boost your SEO and brand reach with original digital PR campaigns, assessed using our proprietary metrics.
100% accountable
PR campaigns
We are 100% results-driven and will agree on clear goals with you for every campaign. We measure campaign success using our in-house metric: Q-Flux. We’re different from other agencies in that we guarantee results and work until we achieve them.
How our digital PR service
supercharges your brand
What makes your business tick is different to everyone else. We’ll spend time understanding your business and your purpose in the world. Once we have bottled that essence, we can use this to create all sorts of magic through a digital PR strategy that is as individual as you.
We’re different to the run-of-the-mill SEO agencies that don’t have the creative spark to develop credible ideas to get you into the national press and generate those high-value links. We do far from ordinary. Our data-driven thought leadership campaigns and original news ideas are crafted to gain traction with journalists and influencers.
To succeed at digital PR, you need to target the right audience with the right content at the right time. Our digital PR team mine your business for the stories that tell the world who you are and what you stand for. We’ll do this through our powerful storytelling technique that brings your brand to life to your employees and your customers. We’ll build the foundations that help you to engage and change the way your audiences think, feel and act.
We’ll create and develop your brand story; employer brand; internal, corporate, customer and crisis communications; reputation management; CSR and ESG; PR; and investor relations.
We identify places that offer the strongest SEO performance and benefits whilst reaching the right audience. Our results are delivered using our disruptive, hybrid approach to digital PR, creating significantly more value for clients than traditional PR campaigns or stand alone SEO strategies.
At Reachology, we thrive on results and have a burning desire to get coverage for your business and meet your business goals. We leave everything on the pitch and we’re always switched on about your campaign, ensuring the best opportunities for coverage are secured.
We create original campaigns that get traction, but are also ready when the opportunity knocks to newsjack a big story. Our responsive PR team will monitor your sector for any quick wins, such as Government news and related-sector news stories that require immediate comment, meaning you earn links in places where the action is happening and Google is paying attention.
Are you tired of being fobbed-off with poor-quality links and no tangible increase in website traffic or sales leads? Then take a sigh of relief. We’ll agree on what you should expect from the start of your digital PR campaign and our team will provide clear reports that keep you in the picture.
Revolutionising digital PR with campaigns that drive engagement
and generate high-quality, relevant backlinks.
What makes us different to other
digital PR agencies?
We are an SEO focused digital PR agency
Our campaigns deliver the credibility that traditional PR techniques provide, but with the added firepower of authoritative links and intelligent SEO that builds keyword rankings and generates relevant traffic.
We focus on relevance and topical auhtority
Unlike many competitors, we focus on building topical authority for your brand. That’s how you get relevant traffic to your site. Our ideas will align with your brand and unearth opportunities for relevant coverage.
Unlike most digital PR agencies, we provide a unique guarantee
Boost your topical authority and keyword visibility through a targeted digital PR campaign today.
All of our links are 100% earned – we never pay for any backlink placements. We’ll deliver the number of links and coverage we agreed and continue working until we do this, at no extra cost.
We’ll refund your fee with no fuss if we miss your agreed minimums within the agreed timeframe (using our easy-to-understand Q-Flux metric).
We can work within most niches
Thinking your sector or brand is too weird or even too dull for us to create engaging content that works for digital PR?
Don’t panic – we are one of the most skilled and flexible digital PR companies on either side of Mars. Promoting organic dog food or replacement engine head gaskets couldn’t excite us more.
We can always find an angle to create stories that delight and entertain or educate and inform (or all of those things).
B2B digital PR services
B2B digital PR can be tough, and to be honest, links from the usual suspects from tenuously related content are not the way to go.
We identify highly relevant target sites and create assets and messaging that resonate, building trust and authority. Less is more in B2B and a measured approach will pay long-term rewards.
Crisis and issues digital PR
We are a leading digital PR agency supporting business-to-business companies to connect with their customers and sell their products and services faster. We’ll mine your business for content, working hard to uncover the stories that will raise your visibility offline and online. Our B2B team has a deep understanding of lots of market trends and issues across a range of sectors, and we have the contacts across the trade media to get your voice heard.
Financial services digital PR
We’re highly experienced in working within the highly regulated, competitive and complex financial services industry. With skilled PR advisers, including former financial journalists, we have a deep knowledge of products and services across personal, business, and corporate finance. We also work alongside private equity and venture capital firms to support high-growth businesses, building corporate profile, and advising them through a sale.
Legal services digital PR
A digital PR strategy is not just for the largest practices – in a crowded market, firms of all sizes are seeking ways to stand out. Our Legal PR service positions brands as an authority in their legal field – after all, it is easier to win work when you are known as an expert for it. A strong Legal PR campaign in the media can also support your clients in winning their cases.
Ecommerce digital PR services
Understanding consumers and consumer behaviour is essential to drive footfall and online sales in one of the most competitive sectors. Our Retail PR service will build a powerful brand story to bring to life your retail business online, including brand activations, product launches, content creation, and influencer marketing campaigns. Our digital retail campaigns are bold, brave and get results.
Charity digital PR services
We can support you to raise awareness about your charity and your campaigns, and we can manage and protect your reputation both online and offline. We’ll work with you to create campaigns that better connect you with supporters and give you a platform for lobbying.
We can identify potential risks for your not-for-profit organisation and put in place a robust plan to counter any negative coverage that could cause damage to your brand.
Property sector digital PR services
The residential and commercial property markets are crowded and fiercely competitive. Housebuilders and property developers can see measurable benefits from using PR to secure planning, raise their profile in the market and generate sales. Whether you’re talking to the property industry, buyers, investors, decision-makers, Government or local communities, digital PR can be used to get the right messages across.
Travel and leisure digital PR services
Our team of specialists work with a range of clients, delivering Travel and Leisure PR that has impact. We’ve executed strategic campaigns for destinations, hotels, and tour operators. Our Travel and Leisure PR specialists have their finger on the pulse, with a deep understanding of the issues within the sector. We develop original content and newsjack the stories, creating a buzz in the national media, travel magazines and social media.
What is a digital PR agency
and what do they do?
Digital PR uses traditional PR skills in a digital environment, with the aim of getting increased coverage from web publishers, search engines and social media platforms.
What's the difference between digital PR, traditional PR and content marketing?
Get relevant backlinks from sites Google trusts to increase brand searches.
A lot of things are different between traditional content and our disruptor-form recipe of digital PR services. Traditional PR secures key media coverage on TV, print and radio, whereas digital PR includes social media, websites, video and SMS. Content marketing focuses on getting stories out to bloggers and influencers, but these placements can return poor-quality links or sites on which Google doesn’t look favourably.
Digital PR uses a combination of traditional PR methods and content marketing techniques that improve organic search engine rankings by generating quality backlinks, increase social media visibility and influence and build brand awareness.
What are the main benefits of using a digital PR agency?
Digital PR can give brands access to huge numbers of targeted people cost-effectively. One piece of content can be repurposed for various platforms, meaning your audience can be reached on their preferred social media account or website. Digital PR is perfect for brands wanting to improve their brand reputation, social reach and SEO traffic.
How does digital PR power up SEO results?
Digital PR will open the door to higher-quality, more relevant backlink opportunities that build trust with Google and other search engines.
Will digital PR boost brand authority?
Publishing quality content on high-quality websites will improve your reputation with your target market and establish you as an authority and a thought leader’ in your sector.
Does digital PR increase website traffic and sales?
More targeted visibility combined with increased brand trust is a proven formula for generating more leads and sales. Digital PR achieves both by partnering with relevant journalists and influencers to publish engaging news stories and quality content at the right time. Your brand will be on the spot to solve a problem just when it is needed.
Will digital PR work for my business?
Every business has a back story, and by creating a well-crafted narrative, we can push your business up the visibility rankings on Google. Our expertise in earning valuable backlinks in major publications can make a huge difference.
How else does digital PR help my brand?
We’ll achieve engagement with your target audience through the quality content that we’ll place across your channels. Digital PR is also the safest and most effective strategy for gaining reliable backlinks organically.
How does digital PR boost SEO?
Why are quality backlinks important?
Google is regularly upgrading its algorithm to understand which links produce the best search results, and not all links are equal. By earning the kind of high-quality backlinks Google loves, you will be rewarded with levels of visibility that can be a game-changer, especially for sites in competitive sectors.
Increase branded searches in Google by getting coverage across high-traffic websites.
What are 'earned links', and why do they matter?
Earned links are those given freely because the content is worth linking to. An earned link is considered a natural or organic link and potentially can influence Google’s search results. A digital PR campaign aims to earn links rather than paying for them.
Why not use a dedicated link building company to get backlinks?
Link building companies often guarantee SEO metrics and use very different techniques, such as mass outreach, which can be effective for contolling where the links are directed too (visit our link building sister company, UK Linkology for details). For those looking for a more organic approach to building links, with different benefits, a digital PR agency is the perfect complement to a regular link-building company.
Are digital PR campaigns
right for your business?
Does digital PR work
for small businesses?
Digital PR can work for most businesses, and you could argue that the cost of not promoting your business could be higher than investing in a PR service. Realistically, a budget of £4950 per month is needed to get started and it may be that one campaign is enough to give your business a major boost (but please contact us to discuss, as it can vary).
Should I book a single campaign or a monthly retainer?
That depends on your current needs. Got a new product to launch? Then make a splash with a daring campaign. Looking to build authority in a niche? A monthly retainer where we hunt valuable opportunities to showcase your expertise could be the way to go. £4950 gets you an average of 10 links and we’ll keep working until that is achieved.
Can we trial the service
for free?
No, but we can offer a discovery call to understand the opportunities and what investment is needed. We value your time as much as ours. Excellent digital PR is founded on a deep understanding of the companies that leading agencies like Reachology work with. The time it takes to develop knowledge and appreciation of a brand requires 100% buy-in from our clients, and a short, free trial can’t facilitate that.
Digital PR link building generates great links and a buzz around your brand.
Is digital PR good value compared to regular link building?
Digital PR campaigns often return better value ‘link for link’ than standard link building services. Traditional link building focuses on guaranteed numbers of links and target metrics, which offers a measure of certainty and is quantifiable. Depending on which company you use, links they provide are often from similar sources, and within quite basic content, so they may be ignored by Google. The advantage of these services is that you get to control where the link is directed and the topic of the content can be more focused on your target keywords.
Conversely, digital PR earns links from a set of targeted sources by approaching influential websites and journalists with higher-quality content that can be interactive or data-driven. This strategy results in backlinks from various sources, including high-, medium- and low-authority sites that are all relevant, creating a more organic backlink profile.
Your Digital PR questions answered
Explore our FAQ for insights and solutions tailored to your Digital PR needs.
Quick Answers to to Your Digital PR Questions
The length of a campaign depends on your business sector and what you aim to achieve. It’s best to invest a minimum of 3 months in a campaign, so we can properly measure the impact. Most of our clients commit to a 3, 6 or 12-month retainer, so we can get to know each other better and put together meaningful strategies. But if you want to look at a shorter project, such as a product launch, we can work with you on this too.
We are different to other agencies. The biggest bugbear that most companies have is that PR agencies and creative agencies don’t measure results in a way that you can take into a boardroom. They can be fluffy and leave you unsure about what you’re getting for your monthly retainer. Reachology does things differently. We are open, honest and transparent with your budget and use easy-to-understand metric – Q-Flux. You’ll know what our targets are, and you’ll get a report each month to show you how we’re doing. We don’t give excuses. Instead, we keep working until we’ve hit the target that we agreed.
Q-Flux is our in-house measurement formula for backlinks. We use Moz DA, Ahrefs DR, SEMrush traffic and keywords scores and relevancy in a weighted calculation. Your average score will be calculated on the top 10% of the links we acquire.
Relevance is often misunderstood in link building but it is incredibly important to Google. The most important thing is that the link is placed naturally and is relevant to the article it appears in. The next important element is the page title, then the overall theme of the site. If you have all of these factors covered, then the link could be more powerful. The relevance of the domain is not as crucial as some SEO people would have you believe.