We are a creative, "hybrid" search optimised digital PR agency that offers solid guarantees.
We’re changing the PR market
By creating digital PR campaigns that do more than drive brand awareness, they demand audience engagement in the right places and generate high-quality backlinks to boost your search engine visibility.
Reachology’s digital PR services are delivered by a powerful mix of 35 SEO specialists, digital PR experts, former journalists and talented content creators.
We are a true “hybrid” search optimised digital PR agency that guarantees mentions on relevant media and high quality backlinks to assist with your SEO goals.
We use proprietary analytics (Q-Flux and ReachScore) to report SEO and brand-reach activity. We use original digital PR campaigns and proactive newsjacking to increase your online coverage and secure high-authority backlinks to boost your organic rankings on Google.
A results focused team
Our team of digital PR specialists provides creative digital PR campaigns across retail, financial services, fintech, manufacturing, public sector and not-for-profit, B2B and B2C companies from start-ups to FTSE-listed corporates.
PR + SEO = powerful hybrid service
Our creative ideas are built on the credibility of traditional PR with the added firepower of the best SEO knowledge to push your company to the top of the Google rankings. We can manage every aspect of your digital content and technical SEO.
100% earned backlinks
We gain high-level links from relevant coverage to drive traffic and sales and boost overall brand awareness. The backlinks are assessed and then reported to you as they land using our Q-Flux formula.
100% accountable
We are 100% results-driven and will agree on clear goals with you for every campaign. We measure success using two primary metrics: Q-Flux and ReachScore. We’re different to other agencies, as we guarantee results and work until we achieve these.
How our digital PR service
supercharges your brand
We’ll get under your skin
What makes your business tick is different to everyone else. We’ll spend time understanding your business and your purpose in the world. Once we have bottled that essence, we can use this to create all sorts of magic through a digital PR strategy that is as individual as you are.
We’ll bring creative ideas on tap
We’re different to the run-of-the-mill SEO agencies that don't have the creative spark to develop credible ideas to get you into the national press and generate those high-value links. We do far from ordinary. Our data-driven thought leadership campaigns and original news ideas are crafted to gain traction with journalists and influencers.
We have a flexible approach to content
To succeed at digital PR, you need to target the right audience with the right content at the right time. Our digital PR team mine your business for the stories that tell the world who you are and what you stand for.
We’ll do this through our powerful storytelling technique that brings your brand to life to your employees and your customers. We’ll build the foundations that help you to engage and change the way your audiences think, feel and act.
We’ll create and develop your brand story; employer brand; internal, corporate, customer and crisis communications; reputation management; CSR and ESG; PR; and investor relations.
We have an SEO-infused outreach plan
We identify places that offer the strongest SEO benefits whilst reaching the right audience. Our results are delivered using our disruptive, hybrid approach to digital PR, creating significantly more value for clients than traditional PR campaigns.
We do all-out campaign delivery
At Reachology, we thrive on results and have a burning desire to get coverage for your business and meet your business goals. We leave everything on the pitch and we're always switched on about your campaign, ensuring the best opportunities for coverage are secured.
Newsjacking the big stories
We create original campaigns that get traction, but are also ready when the opportunity knocks to newsjack a big story. Our responsive PR team will monitor your sector for any quick wins, such as Government news and related-sector news stories that require immediate comment, meaning you earn links in places where the action is happening and Google is paying attention.
We’re 100% accountable
Are you tired of being fobbed-off with poor-quality links and no tangible increase in website traffic or sales leads? Then take a sigh of relief. We’ll agree on what you should expect from the start of your digital PR campaign and our team will provide clear reports that keep you in the picture.
What makes us different to other digital PR agencies?
We are a hybrid team that gets measurable results
Our campaigns deliver the credibility that traditional PR techniques provide, but with the added firepower of authoritative links and intelligent SEO that builds rankings and generates relevant traffic.
Unlike most agencies, we provide a unique guarantee
All of our links are 100% earned - we never pay for any backlink placements.
We’ll deliver links and coverage to the agreed metrics, and we’ll continue working until we do this, at no extra cost.
We’ll refund your fee with no fuss if we miss your agreed minimums within the agreed timeframe (using our easy-to-understand Q-Flux and ReachScore metrics).
Earned link building
Our digital PR campaigns will help you secure regular backlinks from trusted, relevant websites and contribute to better organic search engine rankings.
Thought leadership
By securing coverage in high-profile, relevant publications we will build authority and trust with your audience. This will attract customers and help with SEO.
Reactive PR (Newsjacking)
Our PR specialists will keep tabs on your sector and react to opportunities for more backlinks and targeted coverage. Right place, right time, right message!
Have a look at our digital PR experience
What is a digital PR agency and what do they do?
Digital PR uses traditional PR skills in a digital environment, with the aim of getting increased coverage from web publishers, search engines and social media platforms.
What's the difference between digital PR, traditional PR and content marketing?
A lot of things are different between traditional content and our disruptor-form recipe of digital PR services. Traditional PR secures key media coverage on TV, print and radio, whereas digital PR includes social media, websites, video and SMS. Content marketing focuses on getting stories out to bloggers and influencers, but these placements can return poor-quality links or sites on which Google doesn’t look favourably. Digital PR uses a combination of traditional PR methods and content marketing techniques that improve organic search engine rankings by generating quality backlinks, increase social media visibility and influence and build brand awareness.
What are the benefits of digital PR?
Digital PR can give brands access to huge numbers of targeted people cost-effectively. One piece of content can be repurposed for various platforms, meaning your audience can be reached on their preferred social media account or website. Digital PR is perfect for brands wanting to improve their brand reputation, social reach and SEO.
How does digital PR power SEO?
Digital PR will open the door to higher-quality, more relevant backlink opportunities that build trust with Google and other search engines.
Will digital PR boost brand authority?
Publishing quality content on high-quality websites will improve your reputation with your target market and establish you as an authority and a 'thought leader' in your sector.
Will your digital PR services increase traffic and sales?
More targeted visibility combined with increased brand trust is a proven formula for generating more leads and sales. Digital PR achieves both by partnering with relevant journalists and influencers to publish engaging news stories and quality content at the right time. Your brand will be on the spot to solve a problem just when it is needed.
Will digital PR work for my business?
Every business has a back story, and by creating a well-crafted narrative, we can push your business up the visibility rankings on Google. Our expertise in earning valuable backlinks in major publications can make a huge difference.
How else does digital PR help my brand?
We’ll achieve engagement with your target audience through the quality content that we’ll place across your channels. Digital PR is also the safest and most effective strategy for gaining reliable backlinks organically.
How does digital PR boost SEO?
Why are quality backlinks important?
Google is regularly upgrading its algorithm to understand which links produce the best search results, and not all links are equal. By earning the kind of high-quality backlinks Google loves, you will be rewarded with levels of visibility that can be a game-changer, especially for sites in competitive sectors.
What are 'earned links', and why do they matter?
Earned links are those given freely because the content is worth linking to. An earned link is considered a natural or organic link and potentially can influence Google's search results. A digital PR campaign aims to earn links rather than pay for them with money or goods or services.
Why not use a dedicated link building company to get backlinks?
Link building companies often guarantee SEO metrics and use very different techniques, such as mass outreach, which can be effective (visit our link building sister company, UK Linkology for details). For those looking for a more organic approach to building links, with wider benefits and other than improved search engine rankings, a digital PR agency can provide greater value than a pure link-building company.
How much does digital PR cost?
Is digital PR right for small businesses?
Digital PR can work for most businesses, and you could argue that the cost of not promoting your business could be higher than investing in a PR service. Realistically, a budget of £2000 per month is needed to get started (but please contact us to discuss, as it can vary).
Should I book a single campaign or a monthly retainer?
That depends on your current needs. Got a new product to launch? Then make a splash with a daring campaign. Looking to build authority in a niche? A monthly retainer where we hunt valuable opportunities to showcase your expertise could be the way to go.
Can we trial the service for free?
No, but we can offer a discovery call to understand the opportunities and what investment is needed. We value your time as much as ours. Excellent PR is founded on a deep understanding of the companies that leading agencies like Reachology work with. The time it takes to develop knowledge and appreciation of a brand requires 100% buy-in from our clients, and a short, free trial can't facilitate that.
Is digital PR good value compared to regular link building?
Digital PR campaigns often return better value 'link for link' than standard link building services. Traditional link building focuses on guaranteed numbers of links and target metrics, which offers a measure of certainty and is quantifiable. Depending on which company you use, links they provide are often from similar sources, and within quite basic content, so they may be ignored by Google. Conversely, digital PR earns links from a set of targeted sources by approaching influential websites and journalists with higher-quality content that can be interactive or data-driven. This strategy results in backlinks from various sources, including high-, medium- and low-authority sites that are all relevant, creating a more organic backlink profile.
Uk Office
111 Piccadilly, Ducie Street, Manchester, M1 2HY
Hours: Mon-Thur, 9:00AM-5:30PM. Fri, 9:00AM-5:00PM
Phone: 0161 638 0841
Email: contact@reachology.co.uk
