Google’s helpful content update: how will it affect digital PR?
Confusion and concern surrounds Google’s latest algorithm update, designed to reward quality content written for people, not search engines.
Q-Flux and ReachScore: digital PR metrics you can rely on
We explain how digital PR with our unique measuring methods provides peace of mind that companies are getting returns, or not.
It’s a mobile world, after all: smartphones and apps dominate media consumption
People are downloading and using mobile apps in record numbers, and new figures project continued rapid growth for the sector.
Journalism and the media in 2022: what to expect
Media experts share their views on what may happen in journalism this year.
A strong digital shop window, and online PR, to get ahead on the internet
In a crowded online world, it’s hard for companies to get their message heard – but digital PR and a strong digital shop window can help.