How to use Images and Videos in your Digital PR Strategy

By Matt Hillier, Senior Digital PR Strategist, Reachology As journalists face increasing content demands with shrinking resources, your Digital PR campaigns need that extra edge to stand out. When used correctly, visual and video assets are not just supporting elements. They can be used as powerful tools for securing high-quality backlinks and gaining coverage in […]
How to successfully pitch journalists in the digital era

Find out about the different elements that online PR professionals should use to successfully pitch journalists their client stories.
When, and if, PRs should ask journalists to link to their clients

We examine whether a digital PR agency should ask online publications to link to their clients in pieces they were responsible for, or not.
How data journalism and digital PR can give brands more credibility

We look at data journalism and how to use it as part of your company’s digital PR strategy for unrivalled publicity.
Journalism and the media in 2022: what to expect

Media experts share their views on what may happen in journalism this year.
