Find out about the different elements that online PR professionals should use to successfully pitch journalists their client stories.
We examine whether a digital PR agency should ask online publications to link to their clients in pieces they were responsible for, or not.
Media experts share their views on what may happen in journalism this year.
Audiences continue to desert printed newspapers in favour of digital news media, and there are substantial digital PR opportunities.
Despite the economic slowdown, digital ad spending worldwide was up last year, but with clampdowns looming, there may be trouble ahead.