Digital PR for visibility in Ai-powered and traditional search engines

Reachology is not only different to traditional PR agencies, but we’re also different to most digital PR agencies. Sure, we offer many of the same services – pro-active news content, leadership profile building, newsjacking and crisis communications. But there are a few things we do differently. Knowing where you are as a business is the first step in getting to where you want to be. That’s why offer a free digital audit that gives you a 360-degree view of your company, your competitors and the wider market. Once we’ve designed your strategy, we measure the impact every step of the way, and we don’t stop working until we’ve hit our targets. No excuses. That’s the Reachology Way.

The length of a campaign depends on your business sector and what you aim to achieve. It’s best to invest a minimum of 6 months, so we can properly measure the impact of your campaigns. Most of our clients commit to a 6 or 12-month retainer, so we can get to know each other better and put together meaningful strategies. But if you want to look at a shorter project, such as a product launch, we can work with you on this too.

First off, you’ll get plenty of high authority links (we say 8 to 10 but it’s usually more). We are  also different to other agencies with reporting. The biggest bugbear that most companies have is that PR agencies and creative agencies don’t measure results in a way that you can take into a boardroom. They can be fluffy and leave you unsure about what you’re getting for your monthly retainer. Reachology does things differently. We are open, honest and transparent with your budget and use easy-to-understand metrics – Q-Flux (for measuring backlink quality uses multiple metrics including Moz Da, DR, traffic and visibility). You’ll know what our targets are, and you’ll get a report each month to show you how we’re doing. We don’t give excuses. Instead, we keep working until we’ve hit the target that we agreed.

A metric developed by Moz.com. DA is a helpful guess at how a site will perform in search relative to other, similar sites trying to rank in its niche. It is not a direct replacement for PageRank. Moz uses link counts, known factors related to link manipulation, spam and link quality and traffic estimates to build its scores. Plus others, which they are not clear about (probably for commercial reasons).

Relevance is often misunderstood in link building but it’s crucial and most digital PR agencies focus on the high authority of the domain rather than relevancy – that’s where we are different too. The most important thing is that the link is placed naturally and is relevant to the article it appears in. The next important element is the page title, then the overall theme of the site. If you have all of these factors covered, then the link will be be more powerful. The relevance of the domain is not as crucial as some SEO people would have you believe, it’s the context of the link placement that really matters.

We have great relationships with local, regional, national media, as well as the broadcast media in the UK and international territories including the US, Ireland and Australia. To ensure your content has legs, we’ll also post across social media sites, to boost your online visibility.