Reachology uses intelligent storytelling to tap into the news agenda and earn high-quality links. This approach builds trust in your brand with customers and search engines and protects your reputation.
Alongside content creatives and technical specialists, we have journalists who bring real-world experience in generating stories for national, regional and trade media.
We’re experts in newsjacking and bring an impressive black book that gets your voice heard above the noise.
And unlike other digital PR agencies, we don’t just measure the impact of our work – we guarantee results.
*We use our ReachScore measurement system to analyse each mention because all mentions are not equal. A mention is a backlink, a citation on a website, an editorial mention, social platform mention or a link share (on Instagram, Facebook, Twitter, LinkedIn). These are the minimum averages we expect to achieve and in many sectors, we will exceed these estimates.
** Q-Flux is our in-house measurement formula for backlinks. We use Moz DA, Core Web Vitals scores, SEMrush traffic and keywords scores and relevancy in a weighted calculation. Your average score will be calculated on the top 10% of the links we acquire.
With most digital PR and content marketing agencies, you’ll hand over a big budget for a hit-and-hope strategy. You hope they’ll deliver some great content in exchange for earning links and achieving your goals.
Traditional PR agencies will show you out-dated metrics such as advertising equivalent spend, comparing what you would have gained if you opted for advertising over PR.
Even other digital PR agencies rely on simple Google Analytics or digital measurement tools that assess the traffic to your website and social channels but don’t tell you how your audience feels about your brand or how your campaigns are impacting your reputation.
That’s where we’re different. We don’t deal with fluffy rates and metrics.
We are proud to be the most transparent digital PR agency, with a clear fee rate, guaranteed results and an intelligent measurement system.
Digital PR is not the same as traditional PR. There are many more channels and the opportunity to track and measure results is virtually limitless.
Today's marketers demand transparency and straightforward reporting to help them allocate budgets and track performance.
To cover these requirements, we have developed a unique hybrid process and specialised reporting methods. We mix standard PR processes with SEO and content marketing strategies.
Our strategies are focused on achieving success across multiple channels and our unique tracking and measuring methods deliver clear insights.
Think your sector or brand is too weird or even too dull for us to create engaging content that works for digital PR?
Don't panic - we are one of the most skilled and flexible digital PR companies on either side of Mars. Promoting organic dog food or replacement engine head gaskets couldn't excite us more.
We can always find an angle to create stories that delight and entertain or educate and inform (or all of those things).
We are a leading digital PR agency supporting business-to-business companies to connect with their customers and sell their products and services faster. We’ll mine your business for content, working hard to uncover the stories that will raise your visibility offline and online. Our B2B team has a deep understanding of market trends and issues across a range of sectors, and we have the contacts across the trade media to get your voice heard.
Once you’ve built your reputation, you need to protect it. Poor online reviews or negative media can seriously damage your brand. It could be related to an unhealthy business practice, a data breach or an employee-related issue. Our Crisis and Issues PR service is available 24-7 to help you to navigate a PR crisis, to limit the damage to your brand and help you to come out the other side unscathed.
We’re highly experienced in working within the tightly regulated, competitive and complex financial services industry. With skilled PR advisers, including former financial journalists, we have a deep knowledge of products and services across personal, business, and corporate finance. We also work alongside private equity and venture capital firms to support high-growth businesses, building corporate profiles and advising them through a sale.
A digital PR strategy is not just for the largest practices – in a crowded market, firms of all sizes are seeking ways to stand out. Our Legal PR service positions brands as an authority in their legal field – after all, it is easier to win work when you are known as an expert for it. A strong Legal PR campaign in the media can also support your clients in winning their cases.
Understanding consumers and consumer behaviour is essential to drive footfall and online sales in one of the most competitive sectors. Our Retail PR service will build a powerful brand story to bring to life your retail business online, including brand activations, product launches, content creation and influencer marketing campaigns. Our digital retail campaigns are bold, brave and get results.
We can support you to raise awareness about your charity and your campaigns, and we can manage and protect your reputation both online and offline. We’ll work with you to create campaigns that better connect you with supporters and give you a platform for lobbying.
We can identify potential risks for your not-for-profit organisation and put in place a robust plan to counter any negative coverage that could cause damage to your brand.
The residential and commercial property markets are crowded and fiercely competitive. Housebuilders and property developers can see measurable benefits from using PR to secure planning, raise their profile in the market and generate sales. Whether you’re talking to the property industry, buyers, investors, decision-makers, Government or local communities, digital PR can be used to get the right messages across.
Our team of specialists work with a range of clients, delivering Travel and Leisure PR that has impact. We’ve executed strategic campaigns for destinations, hotels, and tour operators. Our Travel and Leisure PR specialists have their finger on the pulse, with a deep understanding of the issues within the sector. We develop original content and newsjack the stories, creating a buzz in the national media, travel magazines and social media.
Reachology is not only different to traditional PR agencies, but we’re also different to most digital PR agencies. Sure, we offer many of the same services – pro-active news content, leadership profile building, newsjacking and crisis communications. But there are a few things we do differently. Knowing where you are as a business is the first step in getting to where you want to be. That’s why offer a free digital audit that gives you a 360-degree view of your company, your competitors and the wider market. Once we’ve designed your strategy, we measure the impact every step of the way, and we don’t stop working until we’ve hit our targets. No excuses. That’s the Reachology Way.
We are different to other agencies. The biggest bugbear that most companies have is that PR agencies and creative agencies don’t measure results in a way that you can take into a boardroom. They can be fluffy and leave you unsure about what you’re getting for your monthly retainer. Reachology does things differently. We are open, honest and transparent with your budget and use easy-to-understand metrics – Q-Flux (backlinks) and ReachScore (coverage). You’ll know what our targets are, and you’ll get a report each month to show you how we’re doing. We don’t give excuses. Instead, we keep working until we’ve hit the target that we agreed.
Q-Flux is our in-house measurement formula for backlinks. We use Moz DA, Core Web Vitals scores, SEMrush traffic and keywords scores and relevancy in a weighted calculation. Your average score will be calculated on the top 10% of the links we acquire.
We use our ReachScore measurement system to analyse each mention because all mentions are not equal. A mention is a backlink, a citation on a website, an editorial mention, social platform mention or a link share (on Instagram, Facebook, Twitter, LinkedIn). These are the minimum averages we expect to achieve and in many sectors, we will exceed these estimates.
A metric developed by Moz.com. DA is a helpful guess at how a site will perform in search relative to other, similar sites trying to rank in its niche. It is not a direct replacement for PageRank. Moz uses link counts, known factors related to link manipulation, spam and link quality and traffic estimates to build its scores. Plus others, which they are not clear about (probably for commercial reasons).
Relevance is often misunderstood in link building. The most important thing is that the link is placed naturally and is relevant to the article it appears in. The next important element is the page title, then the overall theme of the site. If you have all of these factors covered, then the link could be more powerful. The relevance of the domain is not as crucial as some SEO people would have you believe.
We’ll analyse your business and your competitors, and factor in your commercial goals; then we’ll put together your unique strategy. We’ll work with you to create content with the impact that gets you in front of the media. Depending on your strategy, this could be press releases, social media content, videos and podcasts or thought leadership reports.
Our team at Reachology will do the legwork, creating the content, crafting the messaging, filming the videos. We know your day job is to run your business, so it’s our job to run your newsroom, as an extension of your in-house team. Everything we do will be agreed upon in advance by you, so you remain in control of the strategy and the tactics.
Anchor text are the words used in a hyperlink that the reader sees. For example: look at these “red shoes” on this site that are on sale, the anchor text is the quoted text. It informs the user precisely what to expect on the linked page. Anchor text with keywords in was once a powerful ranking signal, but nowadays it is best used sparingly.
These are backlinks that are within the text of a page and are ‘within context’ – i.e. they are relevant, timely and naturally occurring.
Google is an answers engine, and websites providing the best answers will usually rank the highest. You should try to provide the best content you can, at every opportunity, even when it is for placing backlinks on other sites.
A ranking factor is something that helps a website to rank well in search engines. Known ranking factors are content, backlinks and RankBrain – the latter being a machine learning component that measures results and adapts them to improve user satisfaction.
The first rule of digital PR is that Google is all-powerful, so we need to understand how it operates. To rank websites, Google uses web crawlers that scan and index pages. Every page gets rated according to Google’s opinion of its authority and usefulness to the human using the web. Then, Google uses an algorithm with over 200 known factors to put the websites in order on a search results page. This is what you see when you type in a search.
Newsjacking means you’ll have relevant content and good reasons to reach out to the media and your wider audience. To newsjack, you need to be across every platform that delivers news content. News breaks quickly, whether it’s on the BBC website, a trade journal or Twitter. Reachology makes sure you’re on top of what’s happening in your sector and has content specialists armed with targeted, well-thought-out content to put you in the conversation.
We prefer to think of ourselves as an extension of your in-house team, whether you’re a start-up, a growth business or you’re listed on the stock market. We work alongside you; so we know your business inside out; we understand your commercial goals and we care about supporting you to achieve them.
111 Piccadilly, Ducie Street, Manchester, M1 2HY
Hours: Mon-Thur, 9:00AM-5:30PM. Fri, 9:00AM-5:00PM
Phone: 0161 638 0841
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