And an earned link often has peripheral benefits because the publisher has chosen to link out to you based on the quality of your resource. High quality links support great content and help build authority and improved search engine rankings.
There’s a lot of talk about the right way to do link building. And the truth is that it’s hard for Google to differentiate between earned links and some paid links. This is because many sites with great metrics and big readerships sell links.
This means that when earning links it’s inevitable that some sites that sell links will link out to your content for free. To avoid creating an unnatural link profile full of paid links, we organically acquire a variety of links using top quality content assets. This approach generates an organic spread of freely given links and social mentions. This strategy shows Google we’ve created content that attracts high quality links and mentions without offering goods, services or cash in exchange.
There's so much competition that getting strong, free links means your content has to be outstanding. We use research, stories and other information we mine from your brand, to develop content that gets cut through.
We don't do random hit and hope digital PR. Our content distribution planning involves a deep dive into the publications we want to hit. The SEO value, along with relevance directs our targeting to ensure your campaign generates positive RO and high quality links.
To get coverage and backlinks on the best publications you need to have a genuine relationship with the people that makes the decisions. Our team have years of experience on both sides of the desk so they know what ticks the boxes. You can be assured that we'll always have your brand in front of the right people when it counts.
To find out how Reachology earns high value links, book a call with a senior member of our team.
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