PR has changed. The variety and diversity of media is vast and getting coverage requires evolved skills.
Meet our brilliant digital PR campaign strategists. The driving force of our agency.
Account Director
Alexa brings over 12 years of experience in digital PR and marketing, having worked across two of the UK’s leading agencies. She has delivered impactful campaigns for both B2B and B2C clients, including citizenM Hotels, Radley, Goldsmiths, Grand Central Rail, QUIZ, instantprint, and Homelet. Her expertise spans SEO link building, influencer collaborations, and digital PR, underpinned by strong operational and strategic know-how.
Joining Reachology in August 2025, Alexa works closely with the team to shape and grow the agency’s offerings. She has led award-winning campaigns, contributed to the development of agency-wide digital PR strategies, and shared her knowledge as a guest lecturer at Salford University.
Alexa thrives on building client relationships, creating data-driven strategies, and delivering measurable results. Outside of work, she loves running, hiking, wild swimming, Pilates, and baking – with her dark chocolate and sea salt cookies being a firm favourite.
Head of Digital PR
Lauren has more than 10 years experience of working in PR agencies around the UK, and has worked on award-winning campaigns for clients including Superdry, money.co.uk, Hillarys, Optical Express and Tails.com to name a few.
With a background and strong interest in traditional PR and a knowledge of link-building for SEO purposes, one of Lauren’s biggest strengths lies in her ability to bridge the industry gap between finding the hook of a story, and making sure the coverage placements and links she builds help to benefit the clients she works with on a commercial level.
Senior Digital PR Strategist
Matt is an experienced Digital PR professional with nearly 10 years of expertise in both Digital PR and SEO. Throughout his career, Matt has worked with clients across the UK, US, and Spanish markets in both agency and in-house settings, successfully working on award-winning campaigns for brands such as BetVictor, Parimatch, Expedia, Co-op Insurance, Uniqlo, Toolstation, and Benenden Healthcare.
Matt is skilled at combining creative storytelling with data-driven resour
ces to secure high authority media coverage and links. Known for his ability to generate impactful digital PR campaigns, Matt’s approach ensures that coverage not only boosts visibility but also supports clients’ commercial objectives.
Digital PR Strategist
Nikkie is a seasoned Digital PR professional with over five years of experience, built on a solid foundation in content writing and editing. She has worked with notable brands – Denby Pottery, Horse and Country, Charles Clinkard and Catit, to name but a few – and has enjoyed finding the perfect way to effectively communicate their unique brand message.
Nikkie particularly enjoys newsjacking, where she can find creative ways to connect emerging trends and breaking news stories to her clients’ offerings. Her focus on storytelling and strategic thinking enables her to craft engaging narratives that resonate with diverse audiences, and she is dedicated to developing thoughtful PR strategies that create genuine connections and drive brand awareness.
We create digital PR campaigns that drive brand awareness and are supported by SEO specialists.
Our campaigns generate brand mentions, high-quality backlinks, and boost your search engine visibility.
In fact, we are so confident in our ability to offer outstanding results that we offer a unique quality and ROI guarantee. We use two proprietary metrics; ReachScore to measure the value of links and mentions and Q-Flux to score the SEO potential.
By Matt Hillier, Senior Digital PR Strategist, Reachology As journalists face increasing content demands with shrinking resources, your Digital PR campaigns need that extra edge
Some of the best digital PR tools to carry out comprehensive competitor analysis so you can find out what your rivals are doing online.
How to find out what the return on your digital PR campaign spend is? We’ve got the answers, so you can work out the digital PR ROI.
