Our ReachScore is the total value of the mentions we've achieved as the campaign progresses.
This includes backlinks acquired, social mentions and coverage in online and offline publications. We use a simple scoring system to assign a value to a mention.
We score a national newspaper as a 10, our top score. A link from the Guardian or the Sun gets the same score regardless of their different content.
We've got a comparative cash value for each type of mention – a ReachScore point is equivalent to £200. We find that assigning unique values to every piece of coverage is complex and inconsistent. Having a points-based system makes it easier to allocate scores and track levels of coverage consistently.
ReachScore measures potential brand reach by considering how much visibility a mention of your brand could achieve. At Reachology we have developed another metric, called Q-Flux, that measures the SEO impact of backlinks acquired during a campaign.
The combination of ReachScore and Q-Flux metrics gives you insights into your campaigns' brand reach and potential SEO impact that other agencies cannot provide.
You can read all about Q-Flux and how it helps with SEO here.
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