Brands fleeing Russia: avoiding a PR disaster amid the Ukraine war
Russia’s decision to invade Ukraine has seen not only a mass exodus of refugees but some of the biggest global brands.
Using digital PR to take control of your company’s image online
Reputational harm can happen in a flash on the internet, but when you use digital PR services, you help protect your company.
How data journalism and digital PR can give brands more credibility
We look at data journalism and how to use it as part of your company’s digital PR strategy for unrivalled publicity.
Will it be gold for big brands at the Winter Olympics?
Giant brands are at the starting line of the Winter Olympics – but will their efforts backfire or would they be better off with digital PR?
Is 2022 the year you switch from traditional to digital PR?
With audiences increasingly online, it can be a mistake for companies to solely rely on traditional instead of digital PR.
Google, Samsung and Netflix lead top global brands of 2021
Big tech remained dominant among global brands in 2021, as people relied on the internet and other services to stay connected and work from home.
How brands can avoid toxic social media effects
Will Lush’s quitting of some social media platforms set a trend for other companies that may be worried about toxic social media effects?