When, and if, PRs should ask journalists to link to their clients
We examine whether a digital PR agency should ask online publications to link to their clients in pieces they were responsible for, or not.
Journalism and the media in 2022: what to expect
Media experts share their views on what may happen in journalism this year.
Digital media consumption continues to grow, as print slumps further
Audiences continue to desert printed newspapers in favour of digital news media, and there are substantial digital PR opportunities.
Digital marketing spend soared in 2020, but will the online ad and PR focus continue?
Despite the economic slowdown, digital ad spending worldwide was up last year, but with clampdowns looming, there may be trouble ahead.